A Full Guide on Secrets of Gamification for Business in 2021

Take a look at how online games have changed over the past ten years. They have become bolder and more diverse. They have reached a big audience, bigger than ever before. They have received great attention, greater than ever before. They have earned lots of money, more than ever before. These changes in the gamification industry certainly spark up the interest of smart entrepreneurs who come up with more and more game-based solutions for business. Statista helps to match words with numbers — the gamification market is expected to grow to over 12 billion U.S. dollars in 2021.

That’s why it is not a surprise that gamification is no longer an exotic method. It turned into a popular and effective technique used both to increase the productivity of employees and to promote a business.

Our congratulations! Reading the introduction to this long article has earned you a badge. If this fictional award makes you feel proud, at least for a little while, then you are on the right course to understanding the role of gamification.

Table of contents

  1. The core areas of application. Gamification use cases
  2. Gamification in education
  3. Ecommerce gamification
  4. Healthcare gamification
  5. Advantages of using gamification software
  6. What can go wrong with business gamification
  7. Gamification software development
  8. As a general conclusion

A word about the terminology of “gamification”

Here we reach the aims and objectives of gamification services and technologies.

The main goal

Why gamification works

The point is, all of these people have a pretty good idea of what levels, and quests, and awards, and achievements are. At the same time, they may not always understand what the boss expects them to do or how to get the most of your new online service.

However, to be efficient, gamification requires the fulfillment of some conditions, such as:

  • A victory should be achievable;
  • There should be clear and simple rules;
  • Rules should not be too robust;
  • Goodwill of a user — nobody is forcing you to play poker with friends, right?

The core areas of application. Gamification use cases

Discovering hidden and new talents

  • A search of prospective projects;
  • Testing of their own technologies;
  • Basic screening of people or ideas for further development.

Anadea also resorts to gamification for similar purposes. Initially, our annual IT duels were held internally for our Ruby and Java engineers, mobile developers, and QA testers. The idea was to let employees show their abilities in a fun gamified environment, establish contacts between cross-functional teams and strengthen team spirit in the company. However, it went beyond our internal use and grew into an international IT tournament carried out simultaneously in several cities and attracting lots of participants.

Gamification as a non-material motivation for employees

Gamification techniques can be employed to make daily work more exciting and give employees additional motivators. For example, office life will be more fun if there are digital duels and battles with bosses. People love playing games just for enjoyment, not for material reward. Surely, there are more sophisticated ways to drive staff engagement and efficiency through workplace gamification.

SAP, a provider of enterprise resource planning software, created a gamified system named Roadwarrior to keep their sales team motivated. As a rule, salespeople must face large amounts of rejection along with keeping up with changes in the product. Roadwarrior trains sales representatives to face up challenges by putting them in front of a simulated customer. The players earn points and badges by responding to questions and at the same time get better prepared to deal with the real customer.

Gamification in education

Gamification in education is based on the principles of instant feedback — “Look, you learned 100 new words, your level has been improved”. One big goal is being fragmented into a lot of small ones, even if they are virtual. Thus a user always notices the progress. A good example of an application for learning a language with integrated game elements is Stav Online by Anadea e-learning software development company. It’s an e-learning gamification platform with game-like interface, points gained for correct answers and a bonus system that turns study into exciting and competitive entertainment.

Ecommerce gamification

Gamifying the shopping process makes it more entertaining, motivates people to visit your website more often, compete with other shoppers, share their experiences with friends and, of course, spend more in your online store. The benefits of sales gamification can be successfully employed by all types of companies, from mobile shopping startups to known brands like Dropbox and Nike.

Healthcare gamification

Medical organizations employ gaming technologies to improve relations with patients, make medical treatment and rehabilitation more effective. A medical survey app with a cute interface can add some amusement to routine visits to doctors. However, it is particularly important to use games in medical applications aimed at children as kids may not fully understand the purpose of therapy.

Advantages of using gamification software

Helps with onboarding

It often happens that people simply don’t want to change the way they work, learn, communicate and live. A new product, mobile app or software may be just brilliant, however, people have to learn how to use them to see their benefits. With serious business applications, like accounting software or ERP system, it may require considerable efforts to explore their features, especially for non-tech savvy users. An engaging gamified guide may come in very handy for them. Gamification is one of the best onboarding practices. Game elements help to overcome barriers to entry through simple steps (answering questions, performing simple tasks, etc.) and motivate people to use the basic features of an app.

Increases involvement

Visualizes achievements and progress

Encourages to do better

Increases customer retention

Helps to collect customer data

What can go wrong with business gamification

Superficiality

Short-term effect

Wrong objectives and priorities

Gamification software development

How to develop gamification app for business

Game elements used in business applications

In most cases gamified business software uses the common game-style elements:

  • Points. A reward for performing certain tasks.
  • Progress indicators. A status bar or percentage showing how much was done.
  • Badges. Virtual achievement is designed to measure the activity of participants.
  • Levels. The status which a participant reaches through his activity in a game.
  • Leaderboards and ratings. Tables that determine leaders among participants.
  • Interactive elements. Quizzes, surveys, contests, counters, animations, etc.

These elements can be combined in various ways to create diverse motivators and experiences. However, creating a good gamification system for your business is more complicated than just adding some game mechanics to your website or mobile app. Gamification tools should be carefully customized to suit the specific needs of your business and audience.

How to make gamification techniques work for your business

  • Set business goals. Define objectives achievement or non-achievement of which will determine the success or failure of your project. For instance, getting twenty badges by users in a month is not a goal. Increasing site traffic is a goal.
  • Determine the required behavior of users. The behaviors you want to achieve are key to defining the game techniques that can be utilized in your software.
  • Identify your audience. It is necessary to analyze the demographic characteristics and interests of your app users. It will help to choose the rewards that are most motivating for them.
  • Make it a fun. Don’t forget that gamification software should provide an enjoyable and engaging experience.
  • Select the game elements which will help you reach goals. Leaderboards, for example, help to create a competitive environment, progress bars help to make the system clear as a user sees how far he is from the desired result.

When you are done with the project requirements, you can proceed with selecting a technology stack, estimating the costs of implementation, and picking a development team capable to build cutting-edge business gamification software for you.

As a general conclusion

Man only plays when he is in the fullest sense of the word a human being, and he is only fully a human being when he plays.

Gamification ideas must and should be used to add more fun and efficiency to our work, our educational practices, and our online experiences.

Gamify your business and boost your biz results!

Originally published at https://anadea.info on September 7, 2021.

We build software and we do it right | Custom web and mobile development | https://anadea.info/

We build software and we do it right | Custom web and mobile development | https://anadea.info/