This year, Instagram, the popular photo-sharing app exceeded 1 billion users. It is estimated that the Facebook-owned social platform now generates $5.5 billion in advertising revenue, up 70 percent on 2017 figures.
Travel is one of the most popular categories of content on Instagram. Between those on holiday, to couples and families enjoying city breaks or weekends in the countryside, to serious travelers, there are hundreds of hashtags used to support images, videos and Stories.
Travel companies need to take notice of this trend and incorporate travel storytelling into their business strategies. As younger customers exert more buying power, how a travel brand appears and is portrayed online is going to have more of an impact on revenue and repeat bookings. Digital storytelling tools can be of great help for reaching and engaging your travel audience.